The Formation of a Modeling Powerhouse
AMT (Aluminum Model Toys) was established in 1948 by West Gallogly in Troy, Michigan, focusing initially on producing aluminum promotional models for the automotive industry. These models quickly gained popularity, leading AMT to expand into the plastic model kit market. By the 1960s, AMT had become a leader in the industry, known for its highly detailed and customizable kits of cars, trucks, and various vehicles.
Golden Age of AMT
During the 1960s and 1970s, AMT released a range of iconic model kits, including the popular 3-in-1 kits that allowed builders to customize their models in stock, custom, or racing versions. AMT’s partnerships with major automakers like Ford, Chevrolet, and Chrysler ensured their kits were authentic and accurate representations of real vehicles. This era also saw AMT producing models based on popular TV shows and movies, such as the Batmobile from the “Batman” TV series and the Starship Enterprise from “Star Trek.”
The Merger with ERTL
In 1981, AMT was acquired by ERTL, another prominent name in the model kit and die-cast collectible industry. Founded in 1945 by Fred and Gertrude Ertl in Dyersville, Iowa, ERTL had built a reputation for producing high-quality die-cast farm equipment models and vehicles. The merger of AMT and ERTL brought together two industry leaders, combining AMT’s expertise in plastic model kits with ERTL’s proficiency in die-cast collectibles.
Expanding Horizons
The merger allowed AMT/ERTL to expand its product offerings, blending the strengths of both companies. AMT/ERTL continued to produce detailed and authentic plastic model kits while also developing a wide range of die-cast models and collectibles. The company expanded its portfolio to include models from various genres, including classic cars, modern vehicles, sci-fi, and pop culture icons.
The Modern Era and Continued Innovation
Today, AMT/ERTL is part of Round 2, a company dedicated to preserving and enhancing the legacy of these iconic brands. Round 2 continues to produce high-quality model kits and die-cast collectibles, reissuing classic models and introducing new, innovative designs. AMT/ERTL’s commitment to detail, authenticity, and quality ensures that their products remain popular with both seasoned model builders and new hobbyists.
Community and Collectors
AMT/ERTL has cultivated a dedicated community of collectors and model builders. Enthusiasts gather online and at conventions to share their builds, techniques, and passion for scale modeling. The legacy of AMT/ERTL continues to inspire creativity and camaraderie among hobbyists worldwide.