Vintage Boys’ Life Magazine April 1968 – Special Fishing Issue, 7UP Ad

Description

Product Long Description:
This collectible Boys’ Life magazine from April 1968 is perfect for vintage enthusiasts, outdoorsmen, and those with a passion for fishing and scouting. With its special fishing-themed cover and ads, it offers a glimpse into the mid-20th century culture of outdoor activities. The magazine measures 10.5″ x 13″ and is a fantastic piece for display or to add to any collection of vintage magazines, scout memorabilia, or sports advertising.

7UP Advertisement
Inside the front cover is a bright and playful 7UP ad, featuring a smiling tennis racket illustration next to a bottle of 7UP. The tagline “Play it cool!” reminds readers of the refreshing qualities of 7UP, while the text encourages boys to quench their thirst after a day of play. The iconic retro 7UP design makes this page a must-have for collectors of vintage soda ads.

Articles and Content
This April 1968 edition focuses on fishing and outdoor adventure. The cover illustration captures boys engaging in various fishing activities, reflecting the popularity of the sport in scouting culture. The issue also includes stories by well-known writers, such as Montgomery M. Atwater, who concludes his serial “The Long Shortcut.” Articles feature exciting stories like “The Flood on the Cliff Dweller,” written by Walter P. Ellis, as well as photo features about conservation and nature.

Advertisements and Collectibles
The back page contains a vibrant Pepsi-Cola ad showing Boy Scouts relaxing by a campfire after a long hike. It promotes Pepsi as a refreshing and modern drink, perfect for scouting trips. In addition, the magazine includes an ad for Pflueger fishing reels, appealing to the fishing community by showcasing the latest in fishing technology of the time.

For anyone interested in the history of scouting, fishing culture, or vintage advertising, this April 1968 issue of Boys’ Life provides a snapshot of mid-century American youth.