Description
Step back in time with this collectible Boys’ Life magazine from March 1963, a perfect addition for any vintage magazine enthusiast, Coca-Cola collector, or sports fan. Featuring a striking lacrosse action scene on the cover, this issue celebrates the rugged, fast-paced sport that was gaining popularity among American boys during the time. This magazine measures 10.5″ x 13″, a common size for the era, making it a standout display piece for any vintage collection.
Coca-Cola Advertisement
On the left side of the front cover, you’ll find a vibrant Coca-Cola advertisement showcasing a bottle of Coke next to a ceremonial Native American headdress. The tagline, “Enjoy that Refreshing New Feeling,” highlights the fresh and vibrant marketing campaigns Coca-Cola used during the 1960s to connect with younger audiences. This ad alone makes the magazine highly collectible for Coca-Cola memorabilia enthusiasts.
Articles and Content
Inside, this issue includes a variety of articles, stories, and activities tailored for boys and scouts. There’s a special focus on sports like lacrosse, which is heralded as “The Roughest Sport of Them All.”
Prominent authors like James L. Winchester contributed to the issue with engaging short stories, while editorial content by John F. Kennedy offers inspirational words for young readers. Scout news and adventure tales fill the pages, offering a glimpse into the interests and activities of boys during this period.
Advertisements and Collectibles
The back of the magazine features a bright yellow Cheerful Card Company ad offering entrepreneurial opportunities for boys to earn money selling greeting cards—a common marketing strategy aimed at youth during the 1960s. These ads provide a nostalgic glimpse into the vintage culture of work and reward that shaped many young men during this time.
For lovers of vintage publications, sports memorabilia, or those interested in scouting history, this March 1963 edition of Boys’ Life is a true treasure.
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